5 MONTHS AGO • 2 MIN READ

The Truth About Social Media No One Talks About

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Joe Granitto

Helping Creators Turn Passion into Profit—Authentically Grow, Monetize, and Build a Sustainable Brand.

Everything You See Online is Curated—Even This

02/24/2025

Hey Reader,

Everything you see on social media is curated.

Even this email.

But that’s not a bad thing—let me explain.

What you see online isn’t random. It’s an idea that was planned, written, and edited to deliver something to you. I actually wrote this lying in bed when I couldn’t sleep.

And here’s the thing… social media is designed to take your most valuable asset—your time.

Your doom scrolling is making some CEO more wealthy.

But what if you flipped the script?

Instead of just consuming, what if you started creating?

Most people never post because they assume their content has to be perfect. They overthink it. They compare themselves to creators who’ve been doing this for years. They tell themselves, “I’ll start when I have better gear, when I have more time, when I feel ready.”

And then? They never start.

But here’s the truth: you already have something worth sharing.

A skill. A hobby. A profession. Something that someone else wishes they could learn.

You don’t need a perfect setup. You don’t need a polished strategy. You just need to start.

Maybe you can teach people how to do what you do.
Maybe you can take them behind the scenes.
Maybe you just show up as yourself and let people connect with your story.

Because when you create something that actually provides value, instead of just being another quick dopamine hit… you leave an impression.

And that’s how you build something real.

So, here’s my challenge for you today:

👉 What’s one thing you know that could help someone else?

Make something—just one post.

You might be surprised at what happens.

Next week the opportunity to sign up for the waitlist for my live workshop opens. Those on the waitlist will get exclusive first access and a special early bird discount for the live call. Stay tuned for more info.

Cya out there

Chat Soon,

Joe Granitto

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Joe Granitto

Helping Creators Turn Passion into Profit—Authentically Grow, Monetize, and Build a Sustainable Brand.